Advertising, Marketing and Promotions
Our firm is deeply involved in the marketing and advertising field. Our attorneys have many years of experience and are fully aware of the legal issues that arise in advertising, promotions, and marketing. We are experienced in all advertising related matters in business, entertainment and intellectual property. We advise clients on the full range of legal issues relating to their marketing and advertising activities.
We represent advertising agencies, media and entertainment companies, production and distribution companies, and businesses, large and small. We work closely with our clients to provide a thoughtful approach to questions, including on-the-spot answers to pressing questions arising in our clients’ offices or on a production location.
Representative Matters:
- Negotiate, review, and draft agency-client agreements.
- Review advertising and promotional materials prior to publication from idea through every stage of production.
- Advise clients concerning substance of content, claims, warranties, and representations, including all aspects of intellectual property.
- Negotiate, review, and draft agreements for licenses to music, photographs, and art work, including copyright, trademark, and right of publicity matters.
- Clearance checks of all potential infringement issues, including brand names, logos, and other trademarks, as well as any copyright-protected and right of publicity protected materials.
- Clearance checks for commercials with television networks, as well as commercials distributed through alternative channels.
- Litigating claims of copyright and trademark infringement, defamation, invasion of privacy, right of publicity, and related matters.
- Draft rules, releases, and disclosures for contests, sweepstakes, games, and other promotions.
- Advise, draft, and review promotions-related ad copy for use in media including internet and in-store materials.
- Negotiate, review, and draft agreements relating to product placements, brand integrations and sponsorships.
- Advise, negotiate, review, and draft celebrity and talent endorsement agreements.