Marketing and Licensing
Significant value exists in an entertainer’s name, voice, likeness, signature, and other identifying characteristics. After attaining high value in their personas, an entertainer has the added benefit of marketing and licensing these valuable property rights to others.
Our Firm advises clients on the protection of their intellectual property rights including, rights of publicity, trademark, and other proprietary rights. We also counsel on the licensing of such rights when used for products and services.
We regularly handle issues involving talent name and likeness protection and infringement, endorsements and sponsorships, trademark protection and prosecution, merchandising, and other property deals.