Trademark rights are invaluable in the worldwide commercial market. Just think about the feelings elicited by Nike’s swoosh, McDonald’s golden arches, and Coca Cola’s cursive script logo.
Consumers presented with these marks immediately understand the source of such goods and the associated standards of quality. In order to compete in the marketplace, businesses invest substantial capital, time, and other resources to establish brand equity and goodwill.
Especially in today’s internet and social media world, businesses are more susceptible than ever to trademark and service-mark infringement and the likelihood of confusion. It is illegal, wrong, and unacceptable for others to take for free what a rights-holder has expended substantial resources to make valuable.
The Hamideh Firm, P.C. represents numerous national and international clients in protecting their valuable trademarks and service-marks. Our current clients own the rights to some of the most recognizable marks in the world.
We assist our clients with aggressively investigating claims, collecting evidence, issuing cease and desist demands, filing infringement lawsuits in the Central District Court in California (and pro hac vice in other states), and if necessary, taking matters to trial and verdict.